If this replaces something that exists today, what is the URL or app store link?
Is there a hard deadline tied to an event, contract, funding round, or season? Give the date and what drives it.
"End of Q3" and "our trade show is October 14" are very different projects.
Ideal launch date*
Required.
Latest date that still works
Exact budget number, if you have one (optional)
Is that budget approved?
Who else weighs in on approvals — a partner, board, legal, marketing?
Have you worked with a development agency before? What went well, and what did not?
What went badly last time is usually what is worth designing around this time.
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